Mini Melbourne in Minecraft

The Metro Tunnel Project and the Department of Education and Training (Victoria) have teamed up to create a virtual version of Melbourne inside of popular video game Minecraft. The project allows students, and Minecraft users worldwide to explore not just the city, but also the construction taking place throughout Melbourne, digging in a virtual construction site in the CBD and uncovering artefacts which give insight into the history of Melbourne. This serves as a great learning tool for students across Victoria. We were tasked with creating multiple videos to help promote the game and the project. This included a promotional video to be used to promote the project to the public across online media platforms, and also to teachers in schools, a mission briefing aimed at students to introduce them to the game, and an instructional walkthrough for teachers to familiarise themselves with the game. 

For the promo, we filmed an archaeologist on location explaining the project as well as footage of teachers and students in the classroom using the game. We then captured cinematic and engaging views of the city from within the game itself, and incorporated all of this with dynamic motion graphics and 3D animated titles to create an engaging promo.

The mission briefing incorporated footage of Paul talking to camera, spliced with in-game footage, dynamic titles and on-site footage from the dig sites as well. The served as a great introductory video.

For the teacher's instructional video, we used footage captured from the game with the game developer's voiceover giving a walkthrough of the game. We modelled and animated a custom 3D character to regularly pop into frame alongside animated speech bubbles throughout the video to accompany the voiceover and further enforce/explain elements of the game in more detail. We pulled elements from the game itself to incorporate these into the character's speech bubbles and created and animated all of this in a style that matched the game's aesthetic. 

Quotes attributable to Minister for Education James Merlino

“Mini Melbourne in Minecraft is a fantastic resource that will enable Victorian government school students to learn more about Melbourne and its past.”

“Innovations such as this engage young people in problem solving and STEM subjects, inspiring them to work on city-shaping projects.”

Quotes attributable to Minister for Transport Infrastructure Jacinta Allan

“Mini Melbourne is a Minecraft world-first, teaching students about the biggest public transport project in Victoria’s history.”

“Young Victorians will gain a new appreciation for the Metro Tunnel, which will deliver more trains more often.”

Some behind the scenes happy snaps.

 Jayco Herald Sun Tour on Fox Sports - Film & VFX 

Now in its 66th edition, the Jayco Herald Sun Tour is Australia’s oldest professional stage race.

Riders from around the world compete in the 5 day Tour, which provides a platform for upcoming Australian riders to race against the world’s best.

We created a dynamic titles opener for Jayco’s broadcast on Fox Sports that incorporated a broad range of animation, simulation and particle effects to highlight the excitement of the event. 

Creating animated maps, supers, clocks, results boards, segment intro animations and the credit roll, we captured all 7 courses of the race, and built 3D maps that displayed the course route worms and mile-markers and tracked the riders journey on film.  

VMC Film Festival “making diversity great again”

We’re so proud to support the VMC Film Festival competition again this year. The VMC Film Festival is a short-film festival showcasing the stories of emerging filmmakers from diverse cultural backgrounds across Victoria and Australia.

The third annual VMC Film Festival will bring stories of everyday multiculturalism to the big screen that contribute to ‘making diversity great again’.

Efforts to promote cultural diversity and inclusion have been under threat for some time now, with fear and division on the rise around the globe. To help roll back this tide, this unique collection of films explores the positive side of cultural diversity and potential barriers to social inclusion.

With our sponsorship of this fabulous even, we support the next generation of talent and celebrate multicultural voices in filmmaking. We can wait to award a behind the scenes 4 hour on-set photography (Value $995) session to the winner of the Encouragement Award, to be used on their next film production. 

Purchase tickets here to join in the festival glamour at ACMI on May 23, starting at 7pm.

Images from last year’s Film Festival by Naomi Sykes.

Premier's Gala Dinner 2019

We joined 1,400 people to capture the multicultural celebration of the year - The Premier's Gala Dinner. Hosted by Victorian Premier Daniel Andrews, to launch  Cultural Diversity Week 2019, it was a spectacular night of delicious tastes and live entertainment to celebrate the rich and unique diversity of our state. 

Moonee Valley Festival 2019

We love welcoming new clients to our Artificial Studio's family - among our newest is Moonee Valley Council. We captured their spectacular local festival with performances, food fiestas, local art and a spectacular riverside celebration, “Illuminate the River”.

The McKinnon Prize in Political Leadership

We captured a meeting of two former Prime Ministers of Australian - Julia Gillard and John Howard - who were both on the selection panel for the McKinnon Prize in Political Leadership. Very exciting to photograph this unique moment for the Prize, which is a a collaboration between the Susan McKinnon Foundation and the University of Melbourne through the Melbourne School of Government.

The prize is an annual award recognising two outstanding politicians who have demonstrated exceptional political leadership. The purpose of the prize is to help recognise, reward and inspire visionary, collaborative, courageous and impactful political leadership in Australia. By celebrating examples of great political leadership of our time the prize aims to foster a higher standard of political leadership as a vital means to improve societal wellbeing.

Behind the scenes with Jorge

Cultural Diversity Week 2019

Can you believe we're now in our 11th year of photographing Cultural Diversity Week, March 16 -24. With the full team on deck, we added filmmaking to the mix for the first time this year. The full day and night of multicultural celebrations featured performances by Indigenous Australian artist Baker Boy, soul and RnB singer-songwriter Kaiit, and soul singer/songwriter Adrian Eagle. 

Proudly presented by the Victorian Multicultural Commission, with support from the Victorian Government, the Week invited Victorians to embrace, celebrate and demonstrate how we value our cultural diversity. Created in 2003, the Week is held annually to coincide with the United Nations’ International Day for the Elimination of Racial Discrimination (21 March).

Celebrating National Week of Deaf People

23 – 29 September marks National Week of Deaf People and for the first time, International Day of Sign Language, held on 23 September. 

We recently shot Expression Australia’s As Expression Australia celebrates, Olivia Beasley who explains how the theme for 2018 highlights the importance of access and inclusion for Deaf people.

“Without my Deaf identity, I wouldn’t have the passion or the strength to fight for change that breaks down the barriers and allows equal opportunity for all.”

We were delighted to shoot Liv as part of a recent rebranding of the organisation from Vic Deaf to a national body - Expression Australia, and congratulate them on this milestone. 

Read more of Liv’s story here.

Liv - Expression Australia

Friends of Aileu scholarship program trivia fundraiser

125 trivia enthusiasts contributed their support to the recent Friends of Aileu organisation Trivia Night fundraiser held at Coburg Town Hall. The evening raised an incredible $8,500 for the Aileu University Scholarship Program

Since 2004, the scholarship program has provided a total of over $140,000 to assist 110 young people from Aileu complete a total of 660 semesters of university study locally in Dili, Timor-Leste and wider Indonesia.

Pictured here are Hume Cr Karen Sherry and MC Barry Morgan presenting the photo to the excited winner of Jorge’s donated black and white portrait,  Tia Luciana, which contributed $530 to the total funds raised. 

Friends of Aileu

Vicdeaf Heroes raise 21K


Congrats to all the Vicdeaf Heroes who smashed Run Melbourne in chilly conditions, raising over $21,000 for their community! Our photographer Robert Keely captured all the athletes in action. 

Expression Australia launches new branding

We recently did a 3 day shoot assignment for Vic Deaf, as part of a an exciting rebranding and a new name and logo for the organisation - Expression Australia. Inspired by the Deaf community and the language of Auslan, Expression Australia represents the unique and diverse modes of communication of the Deaf community. This shoot was hot on heels capturing Vic Deaf Heroes athletes at Melbourne Run in chilly conditions, raising an awesome 21K for their community!  

Global Indigenous Runway tickets on sale

Our Women - Global Indigenous Runway M_FW 2018 Event Flyer.png

As part of Melbourne Fashion Week, we can't wait to capture the Global Indigenous Runway again this year. The event features high end fashion by Indigenous designers from outback Australia to New Zealand and Pacific, and the Rocky Mountains of Canada. Tickets are now on sale for September 2 at 7pm at the National Gallery of Australia. Head to

VMC celebrates 35 years!

A very happy 35th anniversary  to Victorian Multicultural Commission, celebrated with a huge party at Immigration Museum in Melbourne last week. We've spent a a decade capturing Cultural Diversity Week - & in 2018, we became sponsors of the growing VMC Film Festival Competition. Here's to continuing to support Victoria’s cultural, linguistic and religious  as a strong independent voice!

Most liveable suburb of the future Yarrabend

Yarrabend is design, innovation, technology and community rolled into one. It is a brand new suburb launched by progressive property developers Glenvill. 

We were called in by PR’s Isle of Lime to capture imagery for the launch of this dynamic urban renewal development project. 

Recognised by The Future Lab as being at the forefront of global liveability, YarraBend is projected to be one of The World’s Most Liveable Suburbs by 2025. Coined as the ‘suburb of the future’, the project encapsulates ideas across technology, health and wellness, the arts, gastronomy, knowledge and sustainability.

Filmmaker Natalia Chernaya wins Encouragement Award

Filmmaker Natalia Chernaya wins Encouragement Award

Congratulations to Director Natalia Chernaya for winning our Encouragement Award at the VMC Film Festival Competition. Her film ‘Outcasting’ opens up the conversation about diversity from a different angle - the actors perspective. We can’t wait for her to begin her internship with us over the coming year!

We also congratulate Filmmaker Natalie Cunningham who won the 'People's Choice' Award of VMC Film Festival 2018!'You Know What? I Love You’. This tale of family and tradition was inspired by filmmaker Natalie Cunningham's conversations with her grandmother, Giannoula Panagiotopoulos. On a sunny afternoon, the two women reflect on life, from the cheekiness of childhood mischief to the sadness of losing those we most love. Natalie also won our professional portrait shoot at the VIP event at the festival. 

All five winning films for 2018 are now available for viewing on the VMC Film Festival You Tube Channel and will also be screened in the Theatrette at the Immigration Museum (400 Flinders Street, Melbourne), every hour throughout the weekend of 16 and 17 June 2018. Access to the screenings will be free. 


Filmmaker Natalia Chernaya, Director of Outcasting and winner of Encouragement Award at the VMC Film Festival

Filmmaker Natalia Chernaya, Director of Outcasting and winner of Encouragement Award at the VMC Film Festival

Official Sponsor of VMC Film Festival Competition

We're super excited to be an Official Sponsor for the second VMC Film Festival competition at ACMI on May 24 held by the Victorian Multicultural Commission, where we will be awarding a winner an internship at Artificial Studios. We love supporting emerging celluloid talent and can't wait to meet the awardee. To celebrate, we are also throwing in complimentary face painting by Purple Pigeon and an opportunity to win a professional portrait shoot to the value of $350!

Shortlisted entries will be investigating the following question: how has multiculturalism shaped our society in Victoria, and what role should it play in our future identity? Grab your tix fast at the following link to see some powerful tales of diversity across Victoria, exploring what multiculturalism means to us now and into the future.…/vmc-film-festiv…/


ArtChain raises $4million

Congratulations to our new client ArtChain Global, who recently raised a staggering $4 million of seed funding in 48 hours, enabling expansion of their reach into international markets. The Melbourne-founded startup puts high-value artworks on the blockchain, a system that tracks artworks through their ownership history, thereby guaranteeing their authenticity.

From left: Byron Ding, Greg Adamson, Kay Sprague, Cameron MacQueen, Sharon Orbell.

Serco awards Acacia Prison team

It's always a pleasure working with our client Serco - they have great culture and values. Serco recently awarded Acacia Prison’s healthcare team for its work supporting welfare of prisoners via rehabilitation and reintegration programs.The award recognised Acacia Prison's strategy in improving its care of patients in prison, while boosting staff morale and making the prison healthcare centre a great place to work. Well done!

Global Serco award for Acacia health services

Global Serco award for Acacia health services