Blackmores Sydney Running Festival

CLIENTS

Editrix, HSquared TV and Pont3

PROJECT

The only running event in Australia broadcast live each year, the Blackmores Sydney Running Festival boasts over 40,000 participants from over 66 countries. The event has raised over $23 million dollars since its inception for charitable organisations.

The event’s spectacular course includes a run over the Sydney Harbour Bridge and a finish at the Opera House. The popularity of the Marathon has attracted both international and local elite athletes, and as a result, the Sydney Marathon has achieved a Gold Label rating.

For almost a decade, we have created the graphics package for the live broadcast on Channel 10. It’s with pride were chosen to capture one of the world’s most scenic running events.  

DELIVERABLES

Designed and produced new suite of graphics and animations.

  • Created 3D maps using a mix of public GIS data, purchased data, google earth and satellite images for texture

  • Opener treatment with 3D logo design

  • Lower thirds

  • A digital on-screen graphic (DOG, bug) and other

  • Results board

  • Runner profiles

  • RDT Replay logo wipe

  • Logo bumper play on/off

  • Postcard play

  • Credits strip

  • Supplied a style guide with graphics and placeholders with the template files for easy editing on the client’s end

  • Show opener

  • 23 animated maps

  • Animated logos

  • Lower thirds design and animation

  • Credits page

Jorge de Araujorunning marathon, broadcasting