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Moonee Valley City Council

Moonee Valley City Council

PROJECT

“Mamma’s Kitchen is a social enterprise based at the Clocktower Centre and is a program developed by the Moonee Valley City Council to achieve two goals: 

  • one to assist women of predominantly East African heritage to gain experience in commercial cookery to support them in creating their own entrepreneurial programs or goals

  • and also feed the community that were affected by the lock down of the towers in Flemington and Ascot Vale during the Covid period.

What Mamma's Kitchen does for the women is to build confidence in an environment that is unfamiliar.” - Mamma’s Kitchen Executive Chef, Harris Ryan.

DELIVERABLES

  1. Corporate promo video featured interviews with Executive Chef, Harris Ryan and three participants. Video overlays footage of food preparation in the kitchen, delivery to Flemington Housing Estate and the delivery vehicles. 

  2. Still photography. Various candid photographs showing food preparation and interaction between participants.

  3. A fun and quirky video specially edited for social media.

Royal Commission into Victoria’s Mental Health

Royal Commission into Victoria’s Mental Health

 
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CLIENT

Royal Commission into Victoria’s Mental Health

PROJECT

The first of its kind in Australia, the 2019 Royal Commission into Victoria’s Mental Health System aimed at accelerating improvements in access to mental health services, service navigation and models of care.
The initiative provided an opportunity for a wider community conversation about mental health, with the goal of ending stigma and discrimination. It offered a community a platform to have a say about how the mental health system can be more effective with reform recommendations.

Artificial Studios was engaged to provide video and film coverage of this important once in a generation initiative. A high degree of sensitivity was required for those being interviewed due to the personal sharing of their experiences with mental health being discussed.

Among the important voices the studio captured were former ALF footballer Wayne Schwass and former federal MP Andrew Robb, who talked about their struggle with depression. Wayne gave moving testimony evidence about sitting in his car for hours one day after training, too ashamed to go inside, in case his fiancee saw him crying. "I lived in fear for 12 years”, he said.

DELIVERABLES

  • Portraits of the commissioners and community witnesses

  • Dozens of high quality short interviews with commissioners, personalities and community witnesses giving their testimony to their experience with the mental health system and what being a witness means to them

  • Short call-to-action videos encouraging the public to have their say during the Royal Commission

  • Photo coverage of the public hearings at Melbourne's majestic Town Hall

 

Incinerator Art Awards

Incinerator Art Awards

CLIENT

Moonee Valley City Council

PROJECT

Incinerator Art Awards

The Incinerator Art Award is Moonee Valley’s premier visual arts prize, with a prize pool of $14,000. With entries received from across Australia, this unique annual contemporary art prize of national significance showcases 28 shortlisted works inspired by the theme of art for social change.

Artificial Studios were tasked with photographic and video coverage of the award.

DELIVERABLES

The first video package promoted the award and exhibition aimed at the Mooney Valley community and art enthusiasts for Incinerator Gallery’s social media and website.

The second video promotes the Incinerator Art Award call for entries in 2020, aimed at inspiring artists to participate.

Photographic coverage of the event included photos of the space and artworks, artist profiles, ceremony and speeches and candid shots.

TESTIMONIAL

“Jorge and the team at Artificial Studios are a pleasure to work with. We have utilised them for a range of photography and video services including exhibition openings, large outdoor events, even venue and room hire, and every time the result is exactly what we’d asked for in the brief. Not to mention the team are approachable, personable and helpful with any requests we have.”

Hayley Davis
Marketing & Communications Team Leader - Leisure