Blue September is a nationwide awareness and fundraising initiative for men’s cancer, supporting the Australian Cancer Research Foundation and Bowel Cancer Australia. The Blue September campaign seeks to raise funds for breakthrough cancer research, as well as helping men reduce the risk of developing cancer by making better lifestyle choices.
The Blue September TVC was shot in June 2015 at Kindred and Artificial Studios. MWC Media was the production company. The talented DOP was Ryan Blair. We had the pleasure of being the photographer and videographer for this worthwhile and quirky campaign.
Celebrities from all walks of life are lending a hand to this national campaign to raise money to fight cancer in men. Some of these ambassadors are: Mark Holden, Gamble Breaux, Janet Roach, Harrison Craig and Derry Hinch who underwent liver transplant surgery to fight his own cancer battle.
The campaign has quite a few partners and supporters. A special shout out goes to oOh! Media who have joined the fight again. You will find them on the Calder Fwy Keilor, Pacific Highway North Sydney, Monash Fwy Malvern and Sydney Airport.
Take a look at the behind-the-scenes video.
Here's a sneak peak. For more photos please click our Facebook Gallery.