Moonee Valley City Council

Moonee Valley City Council

PROJECT

“Mamma’s Kitchen is a social enterprise based at the Clocktower Centre and is a program developed by the Moonee Valley City Council to achieve two goals: 

  • one to assist women of predominantly East African heritage to gain experience in commercial cookery to support them in creating their own entrepreneurial programs or goals

  • and also feed the community that were affected by the lock down of the towers in Flemington and Ascot Vale during the Covid period.

What Mamma's Kitchen does for the women is to build confidence in an environment that is unfamiliar.” - Mamma’s Kitchen Executive Chef, Harris Ryan.

DELIVERABLES

  1. Corporate promo video featured interviews with Executive Chef, Harris Ryan and three participants. Video overlays footage of food preparation in the kitchen, delivery to Flemington Housing Estate and the delivery vehicles. 

  2. Still photography. Various candid photographs showing food preparation and interaction between participants.

  3. A fun and quirky video specially edited for social media.

Belgium Avenue Neighbourhood House

Belgium Avenue Neighbourhood House

CLIENT

Belgium Avenue Neighbourhood House Inc.

PROJECT

To create fun and creative social distancing markers as a direct response to Covid-19. The social distancing markers help with crowd management at the Food Security Program at the Collingwood and Richmond housing towers. The series of photos are of local community members and have been blown up to life sized prints to pass on important messages regarding Covid-19 restrictions.

BANH Inc works closely with culturally diverse communities living on the public housing estates in Richmond and Collingwood. Many vulnerable families have struggled with the isolation and hardship that COVID has challenged us with. BANH Inc use the arts as a tool for effective community engagement and to meet the needs of those most vulnerable. Artificial Studios worked with the team at BANH Inc using photography and building on the strengths of this community to develop some effective social distancing tools that encourages ownership around social distancing.

DELIVERABLES

Eight life sized colourful banners and four paste ups at the Richmond housing towers to create visual markers in a fun and accessible way to convey Covid-19 restrictions and necessary social distancing measures. 

TESTIMONIAL

“Working with Jorge de Araujo from Artificial Studios in response to the COVID 19 restrictions has resulted in some creative and effective outcomes for community. Colourful banners and now developing pasteups has been received well by community who enjoy the reminder about social distancing in such a familiar and creative way. In turn the works stand alone also as beautiful artworks that will be exhibited later in the year at a planned virtual exhibition in our Underground Gallery space.”


Sue Kent
Manager

Melbourne Business School

Melbourne Business School

 
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CLIENT

Melbourne Business School

PROJECT

Artificial Studios were tasked with photographic and video coverage of the fifth Indigenous Business Month (IBM) Award Dinner, at the Melbourne Business School.

A showcase of the outstanding achievements of Aboriginal and Torres Strait Islander businesses, IBM has rapidly grown from a grassroots initiative to a national event attracting corporate engagement.

Video coverage conveyed key messaging of MURRA network’s growing influence. We were tasked at capturing IMB’s celebration of the power of Indigenous ingenuity, in innovating and continuing the culture of trading over 60,000 years in history.

DELIVERABLES

2 x 30 sec videos to be used on social media

1 x 90 sec highlights reel to share with the delegates and to attract additional sponsors for 2021.

We captured candid photos of the award dinner, speeches, portraits of the winners with their sponsors.  A small selection of images were delivered to client the following day for media releases. The complete set of high resolution photos delivered within 3 days.


TESTIMONIAL

“Artificial Studios has been with us since the beginning of our educational program and captured every moment of our journey.  With just a few shots, the team at Artificial Studios can describe what we do more effectively than just words.  We’ve used their work on our website, brochure and to capture the moments for our students. The team at Artificial is joy to work with.”

Lan Hoang

 
 
 

Royal Commission into Victoria’s Mental Health

Royal Commission into Victoria’s Mental Health

 
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CLIENT

Royal Commission into Victoria’s Mental Health

PROJECT

The first of its kind in Australia, the 2019 Royal Commission into Victoria’s Mental Health System aimed at accelerating improvements in access to mental health services, service navigation and models of care.
The initiative provided an opportunity for a wider community conversation about mental health, with the goal of ending stigma and discrimination. It offered a community a platform to have a say about how the mental health system can be more effective with reform recommendations.

Artificial Studios was engaged to provide video and film coverage of this important once in a generation initiative. A high degree of sensitivity was required for those being interviewed due to the personal sharing of their experiences with mental health being discussed.

Among the important voices the studio captured were former ALF footballer Wayne Schwass and former federal MP Andrew Robb, who talked about their struggle with depression. Wayne gave moving testimony evidence about sitting in his car for hours one day after training, too ashamed to go inside, in case his fiancee saw him crying. "I lived in fear for 12 years”, he said.

DELIVERABLES

  • Portraits of the commissioners and community witnesses

  • Dozens of high quality short interviews with commissioners, personalities and community witnesses giving their testimony to their experience with the mental health system and what being a witness means to them

  • Short call-to-action videos encouraging the public to have their say during the Royal Commission

  • Photo coverage of the public hearings at Melbourne's majestic Town Hall

 

Incinerator Art Awards

Incinerator Art Awards

CLIENT

Moonee Valley City Council

PROJECT

Incinerator Art Awards

The Incinerator Art Award is Moonee Valley’s premier visual arts prize, with a prize pool of $14,000. With entries received from across Australia, this unique annual contemporary art prize of national significance showcases 28 shortlisted works inspired by the theme of art for social change.

Artificial Studios were tasked with photographic and video coverage of the award.

DELIVERABLES

The first video package promoted the award and exhibition aimed at the Mooney Valley community and art enthusiasts for Incinerator Gallery’s social media and website.

The second video promotes the Incinerator Art Award call for entries in 2020, aimed at inspiring artists to participate.

Photographic coverage of the event included photos of the space and artworks, artist profiles, ceremony and speeches and candid shots.

TESTIMONIAL

“Jorge and the team at Artificial Studios are a pleasure to work with. We have utilised them for a range of photography and video services including exhibition openings, large outdoor events, even venue and room hire, and every time the result is exactly what we’d asked for in the brief. Not to mention the team are approachable, personable and helpful with any requests we have.”

Hayley Davis
Marketing & Communications Team Leader - Leisure

Organ Tissue Authority and Donate Life

Organ Tissue Authority and Donate Life

 

CLIENT

Organ Tissue Authority and Donate Life

 PROJECT

With over 1,500 Australians and their families today waiting for an urgent life-saving transplant, DonateLife Week (31 July - 7 August) is a key part of the Australian Government’s national reform program to increase organ and tissue donation and transplantation outcomes.

The campaign encourages Australians to join the Australian Organ Donor Register online, and to share their decision with family and friends.

We photographed twelve selected organ donors, recipients and families of recipients. Photographing at a park and in situ at a hospital with one subject on a dialysis machine, we captured chosen subjects with sensitivity, while engaging interest in their personal stories aimed towards encouraging donation registrations.

DELIVERABLES

The campaign photos featured in billboards, shared on social media using #endthewait #donatelife #makeitcount hashtags and used in various government resources across both DonateLife Week 2016 & 2017 campaigns.

Due to this awareness raising campaign, the number of organ donors and transplant recipients in 2016 was the highest since national records began. 503 deceased organ donors and their families gave 1,447 Australians a new chance in life.

TESTIMONIAL

“Jorge shot a beautiful series of portraits for the DonateLife Weekcampaign. Along with a dedicated team, Jorge was a pleasure to work with; positive and focused while maintaining enthusiasm throughout the day-long shoot. Jorge engaged sensitively with our subjects which included health professionals, transplant recipients and family members of deceased organ donors. He was directed by the brief and our feedback on the day. The result was a set of imagery which featured in a national campaign still circulated today. Jorge comes highly recommended as a professional photographer. I look forward to the opportunity to work with him and Artificial Studios again soon!”

Prue Gildea
Media Communications Advisor at Donate Life Victoria

 

 

ORGAN & TISSUE AUTHORITY – AUSTRALIAN GOVERNMENT (Copy)

 

 

 

Mini Melbourne in MineCraft

Mini Melbourne in MineCraft

CLIENT

Aurecon, Metro Tunnel and Department of Education and Training

THE PROJECT 

Mini Melbourne in MineCraft is a world-first educational resource. The project recreated 600,000m2 of a virtual version of Melbourne city centre inside of popular video game Minecraft. 

Within Mini-Melbourne is the Metro Tunnel Archaeology Adventure, where users explore the city by digging a virtual construction site in the Melbourne CBD and uncovering artefacts which give insight into the history of the city. 

DELIVERABLES 

Promo film

We filmed an archaeologist on location explaining the project as well as footage of teachers and students in the classroom using the game. We captured cinematic views of the city from within the game itself, accompanied by dynamic motion graphics and 3D animated titles.

Education edition videos

We were tasked with creating instructional videos for students and for instructional walk-throughs teachers, to familiarise themselves with the game.

  • 3k views, with over 50 retweets on Twitter

  • 260 likes and 166 comments interaction from viewers on Facebook. 

  • 169,47 on the Department of Victoria Education website

  • 5,284 views on You Tube. 

Testimonial

It was a great experience start to finish working with Artificial Studios. Jorge and his team took time out to understand our brief from the get-go, adding value at every step along the way. The quality of the work itself was excellent, with superb attention to detail, great comms and a quick turnaround when we needed it. The end result is better than we could have expected, we have had many compliments on the both the film and digital work. Highly recommended.

Dominic Luddy 
Manager, Communication and Stakeholder Engagement, Aurecon 

 

Jayco Herald Sun Tour

Jayco Herald Sun Tour

CLIENT

Editrix

PROJECT

Now in its 66th edition, the Jayco Herald Sun Tour is Australia’s oldest professional stage race. Riders from around the world compete in the 5 day Tour, which provides a platform for upcoming Australian riders to race against the world’s best.

Artificial was tasked with creating dynamic a completed graphics and animation package for the broadcast on Fox Sports.

DELIVERABLES

Creating animated maps, supers, clocks, results boards, segment intro animations and the credit roll, we captured all 7 courses of the race, and built 3D maps that displayed the course route worms and mile-markers and tracked the riders journey on film.